Since the establishment of the company, in accordance with the concept of "new company, big pattern, good feelings", it has established big goals, built a big platform, and sought big development, shaped and practiced the corporate culture of "people-oriented, integration and innovation", and actively played the role of corporate culture. It plays a fundamental and guiding role in condensing development consensus, standardizing professional behavior, and stimulating entrepreneurial passion.

On the basis of understanding and following the industry core values of "compliance is the bottom line, integrity is the obligation, professionalism is the characteristic, and stability is the guarantee", the company combines the characteristics of new companies, joint ventures, and market-oriented, professional and international operation mechanisms. In line with the needs of the company's development strategy, the core values of "compliance, stability, professionalism and efficiency" have been refined and formed as the consensus and criteria for the company's management.

By strengthening the supervision of financial management, compliance and comprehensive risk management and internal control, the company promotes and cultivates a clean business culture of "everyone is clean, full coverage, and zero tolerance", "everyone is compliant, everything is compliant, Compliance culture of compliance at all times, compliance everywhere” and risk management culture of “full participation and responsibility for everyone”